Build your JONNIEO

Build their tribute.

Pick a style, a dial, a bezel, their colors and a band. This is a starting point: we turn it into two concepts and a rendering before anything is made.

  • Diver $479
  • GMT $659
  • Ready to wear $60 off a Diver, $75 off a GMT, as shown
  • Up to 60 days to deliver
  • $50 design deposit, waived until January 1, 2027

Diver

An illustration to help you choose. Your rendering will show the real watch.

1 Style
2 Dial

Four dial colors. Every dial carries the same JONNIEO name and pulse logo.

3 Case type

A dive bezel carries their colors on the insert. The smooth bezel is the College Graduate's bezel: plain polished stainless steel, with no colors on the bezel.

4 Bezel color

The metal around the bezel insert. Gold colors are for dive bezels only; a smooth bezel is always stainless steel.

Yellow gold and rose gold are PVD coatings on stainless steel.

5 Their color for bezel insert

Their school, their team, their passion. Pick the two colors that say it. No logos, just the colors.

Popular pairings

Bezel

Numerals & accents

Don't see their exact shade? Use the swatch to pick any color, and tell us more in your request.

These colors are for design inspiration and are subject to availability. Your concepts will show exactly what we can make.

6 Hands

Every JONNIEO wears the same hands: a Mercedes hour hand, a sword minute hand and a lollipop seconds hand, all with white lume. Pick their colors.

Hour and minute hands

Seconds hand

It can match the hour and minute hands or choose any color in the palette.

7 Band

On every JONNIEO

  • The JONNIEO name and pulse logo on the dial
  • Stainless steel case, 20mm lugs, sapphire crystal
  • Automatic movement, 100M water resistance, date at 3
Start with this design

Side by side

Diver or GMT?

If they travel, or someone they love lives in another time zone, the GMT's fourth hand earns its keep. Otherwise the Diver is the classic.

FeatureDiverGMT
Price$479$659
Ready to wear$419 as shown$599 as shown (the Cougar); otherwise custom. The Old Guitar is $449, with no custom version
HandsThree: hours, minutes, secondsFour: adds a 24-hour hand for a second time zone
Dive bezel60-minute insert in one of their colors24-hour insert split into two of their colors
Or a metal bezelSmooth (the College Graduate's bezel): plain stainless steel with no color ringNot available
Bezel colorSilver, or yellow or rose gold PVD (dive bezels only; a smooth bezel is always stainless steel)
Dial textDIVER 100MGMT 100M
Dial colorsBlack, blue, green or white
Hand colorsHour and minute hands in red, blue, black, green, gold, rose gold or silver, always with white lume. The seconds hand matches them or can be any of ten colors. A GMT's fourth hand has a silver arm and a triangle in any of the seven. Same price.
LogoJONNIEO with the pulse line, always
CaseStainless steel: 40mm with a dive bezel, 39mm smooth. 20mm lugs.
CrystalSapphire
BandThree-link steel bracelet, steel mesh or brown leather strap. Mesh and leather are universal fit and need no sizing.
MovementHK PT5000 automatic: 4 Hz, 38–42 hours of power reserveSeiko NH34 automatic GMT: 3 Hz, about 41 hours of power reserve
Water resistance100 meters
DesignTwo concepts and one rendering, approved by you. More renderings for an additional charge.
Deposit$50 to start, credited to the price (waived until January 1, 2027)
In the boxJONNIEO display box, a signed watch tag with its model number, an instruction card, a cleaning cloth, extra links, and folded JONNIEO stationery for your toast
Shipping$19 per watch, USPS Priority Mail padded flat rate envelope. USA only: we do not ship outside the United States.
WarrantyOne year, total. After that, parts only.
Returns30 days

The four dials

See them on real designs.

Each photo started as someone's tribute. Yours starts the same way.

A tape measure wrapped snugly around a wrist, just above the wrist bone

Sizing guide

How to measure a wrist.

  1. Wrap a strip of paper or a piece of string around the wrist, just above the wrist bone.
  2. Mark where the end overlaps.
  3. Lay it flat and measure to the mark, in inches or centimeters.
  4. Put that number in your request. Snug is fine; we'll leave a little room.

Keeping it a surprise?

  • Borrow a watch they already wear and measure the band, buckle to the hole they use.
  • Ask a parent, sibling or roommate to measure for you.
  • Not sure? Leave it blank. Most adult wrists are 6.5 to 7.5 inches.

Every watch comes with extra links and instructions for adjusting the fit. Mesh and leather bands are universal fit and need no sizing. If it still isn't right, you have 30 days to return it.

Start a gift

Tell us about them.

Send us the design above and a little about the person. We'll reply within 48 hours with a few questions, then draw your two concepts.

Change the design

Next: two concepts, one rendering, your sign-off, then we build it. The full process

Not sure how? See the sizing guide. Every watch comes with extra links. Mesh and leather bands are universal fit, so no size is needed.

How should the toast reach them?

No payment yet. We reply within 48 hours. A $50 design deposit starts your design (waived until January 1, 2027); the balance and $19 shipping are due when you sign off on a rendering. We ship within the USA only.