The process

From their story to their wrist.

Every JONNIEO is designed for one person. You get two concepts and one rendering, and nothing is made until you sign off. It can take up to 60 days to design, source, assemble and deliver each gift, so plan ahead.

Two concepts

  1. Concept 1

    The idea: which colors go where, and why.

  2. Concept 2

    Another take, so you can compare.

One rendering

  1. Rendering of concept one: a dive watch with a black dial and a blue bezel with yellow numerals

    The rendering

    The concept you choose, every detail, before it's made.

Six steps

How it works.

  1. 01

    Tell us about them

    Pick a style, dial and colors on the Options page, then tell us who it's for, what it's a tribute to and when you need it. Add your toast if you have one. We'll reply within 48 hours with a few questions. A $50 design deposit (waived until January 1, 2027) gets us started.

  2. 02

    Two concepts

    We draw two concepts around their story: the colors, where each one goes and why. Tell us what you like and what to change. This is where the idea gets settled.

  3. 03

    One rendering

    We turn the concept you choose into a photo-realistic rendering, so you can see exactly what they'll be wearing. Additional renderings are available for an additional charge.

  4. 04

    You sign off

    Nothing is sourced or built until you approve the rendering. Then you pay the balance: we send a secure Stripe payment link for your $479 Diver or $659 GMT, less your $50 deposit, plus $19 shipping.

  5. 05

    Sourced and assembled

    After sign-off we source the parts for your design, assemble the watch and check it before it leaves.

  6. 06

    Delivered, ready to give

    It ships by USPS Priority Mail in a padded flat rate envelope, $19 per watch, within the USA only: we do not ship outside the United States. In the box:

    • The watch, sized to their wrist, in a JONNIEO display box with our logo on the cover
    • A watch tag with its model number and an original signature
    • An instruction card for setting the date and everyday care
    • A cleaning cloth
    • Extra links for adjusting the fit
    • JONNIEO stationery for your toast: a folded card the length of the box, with two halves to write on

    Write your toast by hand, or share it as a tribute video.

Plan ahead

Up to 60 days, start to finish.

Each gift is designed, sourced, assembled and delivered just for them. Most of the time goes into getting it right.

  1. DesignConcepts & renderings
  2. SourceParts for your design
  3. AssembleBuilt and checked
  4. DeliverTo your door

Key gift dates

When to start.

Start by these dates to have the watch in hand in time. Each one is 60 days before the big day.

Pick the day you'll give it and we'll tell you when to start.

Gift dateNextStart by

Ready when you are

Start with their story.

Pick a style, a dial and their colors. It takes two minutes. A $50 design deposit starts your design, and the balance isn't due until you sign off.

Design a gift See ready-to-wear designs